[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fB21hEdqbSyVgV9v3les05nasQcUoEDCocqZzvhqhur8":3,"$fiG6hYj65JVn4BFEzxytDOEaT0EG60UmrLcPvjyp5R7A":31},{"id":4,"slug":5,"pays_origine":6,"date_fondation":7,"logo":8,"image_hero":8,"translations":9},"cb6cae5e-fc55-4d17-82cf-b1039d0277bb","voge","Chine",2018,null,[10],{"id":11,"constructeurs_id":4,"languages_code":12,"nom":13,"histoire":14,"sites_production_actuels":15,"sites_production_historiques":16,"adn_marque":17,"caracteristiques_cles":18,"modeles_emblematiques":26,"points_forts":27,"points_faibles":28,"meta_title":29,"meta_description":30},"572cc872-c672-44fd-a266-7ace130af3dd","en","Voge","## How did Voge come to be?\n\nTo understand Voge, you first need to understand Loncin. Founded in 1993 in Chongqing, central-southern China, the Loncin group is an industrial giant employing over 10,000 people and producing more than 2.5 million motorcycles and 3 million engines annually. But Loncin is far more than a mass manufacturer for the domestic Chinese market: since 2005, the group has been BMW Motorrad's strategic partner for engine and complete motorcycle production.\n\nThis BMW collaboration changed everything. Loncin first manufactured the 650cc singles for the BMW F 650 GS, then the 853cc parallel twins for the F 850 GS, F 900 R, and F 900 GS, and finally the C 400 X and C 400 GT scooters. Over twenty years of partnership, Loncin absorbed BMW's quality standards, production methods, and technical know-how. The group now holds over 8,000 patents.\n\nArmed with this accumulated expertise, Loncin decided in 2018 to launch its own premium brand: Voge. Officially unveiled on September 21, 2018, at the CIMA show in Chongqing, the brand was born with a clear ambition: break free from the \"cheap Chinese motorcycle\" positioning and offer mid-displacement bikes (250cc to 900cc) capable of rivaling Japanese and European manufacturers at a significantly lower price.\n\n## The European offensive\n\nFrom the start, Voge adopted a resolutely export-oriented strategy. While China remains an important market, the brand bet on Europe as its primary growth engine. The first models, the 300AC (a classic single-cylinder roadster) and the 500R (a twin-cylinder streetfighter), launched simultaneously in China and quickly found their way into European dealerships.\n\nVoge's strategy rests on a simple but devastatingly effective formula: offer well-equipped motorcycles with recognized brand-name components (Nissin then Brembo brakes, KYB inverted forks, Bosch ABS, Bosch fuel injection), all at a price that forces comparison with the competition. A 525DSX adventure bike priced around 5,500 euros with full equipment, when a Honda CB500X exceeds 7,000 euros? The message is clear.\n\nIn 2019, the lineup expanded with the 500DS and 650DS adventure models. In 2020, the sporty 300R and 300RR arrived. The upmarket push continued with the 525 versions (revised and more powerful 494cc engine) and the arrival of the 625 (a new 63 hp parallel twin). Voge also collaborated with MV Agusta to develop engines in the 350cc and 500cc segments, further cementing its credentials as a serious engineering partner rather than just a budget alternative.\n\nThe brand's European distribution grew rapidly through partnerships with established importers. In the UK, MotoGB handles distribution with a growing network of over 60 dealers. In Italy and Spain, where price sensitivity and a strong two-wheel culture create natural openings for value-oriented brands, Voge found particularly fertile ground. The combination of aggressive pricing, familiar components, and increasingly competent designs allowed the brand to gain traction far faster than previous Chinese motorcycle ventures in Europe.\n\n## The DS900X: a seismic shift\n\nThe real turning point for Voge came with the DS900X, unveiled at EICMA Milan in 2022 and brought to market in 2024. This 895cc adventure tourer uses a parallel twin that is virtually identical to the one Loncin builds for the BMW F 850 GS and F 900 GS: 95 hp, 95 Nm, six-speed gearbox with bidirectional quickshifter and slipper clutch.\n\nBut the DS900X doesn't stop at a good engine. Its standard equipment list is staggering for its price (around $12,000 USD, or 8,500 GBP): Bosch 6-axis cornering ABS, blind-spot radar, integrated dashcam, heated seat and grips, cruise control, 7-inch TFT display, LED auxiliary lights, hand guards, center stand, adjustable windshield, and adjustable KYB suspension. All for roughly half the price of a comparably equipped BMW F 900 GS.\n\nThe European specialist press, from MCN to Visordown to 1000PS, praised the DS900X's value-for-money proposition while noting that fit and finish don't quite match premium European brands in every detail.\n\n## Voge today\n\nIn just seven years of existence, Voge has built a distribution network spanning over 60 countries. In 2025, the brand sold nearly 100,000 motorcycles worldwide, with over 50% in Europe. Southern Europe has been particularly receptive: in Italy, Voge nearly doubled its sales and climbed to sixth place among best-selling brands, ahead of BMW. In Spain, Voge holds fourth place with an 8% market share.\n\nThe 2026 lineup covers every segment: from accessible 125cc models (R125, SR1 125) to large-displacement adventure tourers (DS900X, DS800X Rally), through roadsters (R625), classics (AC525X), and scooters. A CKD assembly facility is under construction in Manaus, Brazil, to tackle the Latin American market.\n\nVoge is no longer a curiosity. It's a serious competitor reshaping price expectations in every segment it enters. The question is no longer whether Chinese motorcycles can rival Japanese and European ones, but when they'll catch up on brand perception and resale value.\n\n## In summary\n\nVoge is the premium brand of Chinese giant Loncin, born in 2018 with the industrial DNA of a manufacturer that has been building engines for BMW for twenty years. By offering well-equipped, technically solid motorcycles at aggressive prices, Voge has managed in less than a decade to establish itself among the best-selling brands in Southern Europe. Its challenge: proving long-term durability and building a brand image that goes beyond the price argument alone.","Chongqing, China (main Loncin plant, headquarters)\nZhejiang, China (secondary Loncin facility)\nGuangdong, China (secondary Loncin facility)\nManaus, Brazil (CKD assembly, opening expected 2026)","Chongqing, China (original Loncin site, 1993 — still active)","The best possible equipment, at the best possible price. Voge is the premium arm of Loncin, the Chinese industrial giant that has been building engines for BMW Motorrad since 2005. The deal is straightforward: modern, well-finished motorcycles packed with standard equipment that costs extra everywhere else (cornering ABS, dashcam, quickshifter, heated seat, cruise control), all featuring recognized brand-name components (KYB, Brembo, Bosch) at a price point that makes Japanese and European competitors seriously uncomfortable. The technical pedigree from two decades of BMW partnership is undeniable. What's still missing is long-term reliability data and a brand image that goes beyond \"the affordable Chinese bike.\" But at this rate of growth, that gap is closing fast.",[19,20,21,22,23,24,25],"Value for money","BMW/Loncin partnership","Premium standard equipment","Adventure-touring","Bosch cornering ABS","KYB suspension","Euro 5+","## Voge DS900X\n\nThe flagship, launched in 2024, and the bike that put Voge on the European map. Its 895cc parallel twin is virtually identical to the one found in BMW's F 850 GS and F 900 GS, which is no surprise since Loncin manufactures them all. With 95 hp, Bosch 6-axis cornering ABS, blind-spot radar, integrated dashcam, heated grips and seat, bidirectional quickshifter, and all of this for around $12,000 USD, the DS900X sent shockwaves through the adventure-touring segment. Press reviews are unanimous about the equipment-to-price ratio; reservations center on the finishing of certain details and uncertain resale values.\n\n## Voge 525DSX\n\nThe model that launched Voge's offensive in the mid-size adventure segment across Europe. Powered by a 494cc parallel twin producing 47 hp, equipped with KYB suspension, Nissin brakes, and Bosch ABS, it sits against the Honda CB500X at a significantly lower price (around $6,000 USD). MCN gave it 4 out of 5, praising its surprisingly high build quality for a Chinese brand and generous standard equipment. It's the best-selling model in the Voge range in Europe.\n\n## Voge 300AC\n\nThe first model launched by Voge in 2018, a classic single-cylinder roadster with a 292cc engine and neo-retro styling. Accessible, lightweight, and economical, it served as the brand's calling card in European markets. Its lively engine and easy handling make it an excellent choice for A2 license holders and beginners. It has since been complemented by the twin-cylinder 350AC, a more mature and faster evolution. Together, the AC range showcases Voge's ability to build characterful small-displacement bikes at prices that undercut Japanese equivalents by a significant margin.\n\n## Voge DS625X\n\nThe latest addition to the mid-size adventure segment, launched in 2025 with an all-new 625cc parallel twin producing 63 hp. Positioned between the 525DSX and the DS900X, it fills a gap in the range with a starting price of around 6,200 GBP in the UK. KYB suspension, Nissin brakes, color TFT display, and smartphone connectivity come standard. MCN praised its agility and easy-going character while noting room for improvement in braking and electronics.\n\n## Voge R625\n\nThe sporty roadster of the lineup, launched for 2026, sharing the new 625cc parallel twin from the DS625X in a road-focused chassis. With its modern naked styling and aggressive pricing (around 5,000 GBP), it directly challenges the Yamaha MT-07 and Honda CB650R on their home turf. If Voge can deliver the same value proposition here as it has in the adventure segment, the R625 could become a genuine disruptor in the European roadster market.","- Unbeatable value-for-money-equipment ratio: standard features that cost extra with the competition\n- Recognized brand-name components as standard (KYB, Brembo, Bosch, Nissin) inspiring confidence in the rolling chassis\n- Proven 900cc engine shared with the BMW F 850/900 GS range through the Loncin-BMW partnership\n- Broad and coherent lineup from 125cc to 900cc covering adventure, roadster, classic, and scooter segments\n- Explosive growth in Southern Europe (top 5 in Spain, top 6 in Italy in 2025)\n- Generous manufacturer warranty (up to 5 years depending on market)","- Brand image still under construction: the \"Chinese motorcycle\" stigma remains a barrier for some buyers\n- Uncertain resale value and limited second-hand market history\n- Fit and finish lag behind premium European and Japanese brands in detail work\n- Dealer and after-sales service network still developing in some countries\n- Limited long-term reliability and durability track record (brand less than 10 years old)","Voge — History, Models & Review | Moto-Académie","Everything about Voge: the premium Chinese brand from Loncin, founded in 2018. DS900X, 525DSX, models, history, pros, cons, and the BMW connection.",{"data":32,"hasMore":33,"marques":34},[],false,[35,36,37,38],"Aprilia","KTM","Triumph","Yamaha"]